L'Oreal Refill

A concept with Prose On Pixels and Maison BETC to build a campaign based on the first Refill campaign, with hands holding the refill bottles of cosmetics and fragrances from the L'Oréal group. Made a custom workflow in ComfyUI to keep product consistency, 3D for hand poses, and strong lighting art direction coherence.

Art Direction 3D Rigging AI Workflow Digital Twin Open Source
L'Oréal Refill Campaign Hero

The Challenge

The brief called for a campaign rooted in product truth, hands holding the refill bottles of cosmetics and fragrances across the L'Oréal group. The difficulty was maintaining visual consistency across wildly different products, pack sizes, and brand identities (Prada, YSL, Youth Activ Concentrate) while keeping each image feeling like it belonged to the same coherent campaign world.

The Solution

A custom ComfyUI workflow was built to lock product appearance across all generations, ensuring packaging details, materials, and colors stayed faithful regardless of hand pose or lighting setup. 3D was used to train hand poses with precision before feeding them into the pipeline automatically, and every frame was pushed through a strict lighting art direction pass to unify the visual language across brands.

Youth Activ Concentrate Refill
Prada Refill 02
YSL Refill 01
Prada Refill 03
YSL Refill 02
Youth Refill 02
YSL Refill 03
Youth Refill 03

See Also

Minuty Minuty Maison Margiela Maison Margiela Miu Miu Miu Miu Baume & Mercier Givenchy Video R&D Gore-Tex Video R&D L'Oréal
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