I am a Paris-based Art Director and AI Creative. I make narrative imagery, stills and motion, for fashion, beauty and culture driven brands. Everything starts with references, light and texture. The tools come after, and they change every few months.
How I work
I direct before I generate. A brief becomes a reference board, a lighting intention and a texture language before the first image exists. Then I use whatever gets closest to it: ComfyUI and open-source models, closed models through their API, 3D and motion control, or a camera. I write my own nodes so all of it lands in the same graph. That freedom works both ways, I can follow an accident while exploring and still hold a packshot to the millimetre in production.